● Self-hosted lead management for local business

Own your leads.
Let AI chase them.

Every enquiry captured, every follow-up on time, and your customer data on infrastructure you control — not rented by the seat from someone else's platform.

Book a demo → See how it works
Your data, your serverNo per-seat feesAI drafts, you approve
New today4
Follow-ups due2
Won this month9

New

Sam T.Web form · 6 min ago
Ava R.QR sign-up · 1 h ago

Contacted

Liam P.Trial booked Thu
Mia K.Quote sent

Won

Noah W.Signed up · forms done
AI assistant · Sam hasn't heard back in 6 minutes. Draft reply ready:
“Hi Sam, thanks for reaching out — are you free for a quick call this arvo?”
Approve & sendEdit
The problem

Most small businesses don't lack leads. They lose them.

Enquiries arrive from five places, the follow-up lives in someone's head, and the CRM that promised to fix it charges per seat and keeps your data.

Scattered enquiries

Phone, Facebook, Instagram, the website, a walk-in. Nothing in one place, so things slip.

Slow follow-up

The first business to reply usually wins the job. Busy owners reply tonight — or never.

Rented, not owned

All-in-one platforms bundle everything, bill monthly per user, and make leaving painful.

Paperwork after the yes

Waivers, forms, sign-up details — chased by hand after the customer already said yes.

How it works

Capture. Follow up. Convert.

One simple board your whole team can run from a phone.

1

Capture every enquiry

Website quote form, a sign-up link and printable QR poster, or a phone call logged in seconds — all land on the same board.

2

Follow up fast

One-tap call or SMS with the message pre-written, follow-up dates that turn red when they're overdue, and a full history on every lead.

3

Convert and onboard

Move a lead to won and send the forms that come next — waivers and agreements signed online, guardians included.

What's in the box

Built from a system already running a real business

Clearly marked: live = running in production today · ready = built and demonstrable · in development = coming next.

LIVE

Lead pipeline

Every enquiry from first contact to signed up, with stages, notes and follow-up dates.

READY

Website + quote form

A fast, mobile-first site for your business whose form feeds straight into the pipeline.

LIVE

Sign-up link & QR poster

Print it, stick it on the wall or the van — scans become leads.

LIVE

Forms by email

Waivers and codes of conduct sent and signed online, with guardian signing for kids.

READY

One-tap call & SMS

Contact a lead from the board with a pre-written message, straight from your phone.

IN DEVELOPMENT

AI follow-up assistant

Drafts replies and nudges stale leads. Nothing is sent until a person approves it.

AI assistant · in development

AI that works for you — not instead of you

An agent watches the board and does the tedious part. You stay in charge of every word that reaches a customer.

  • 01
    Drafts the first replyWithin minutes of an enquiry, in your tone, ready to approve.
  • 02
    Flags leads going cold“Three quotes have had no reply for 5 days” — with a nudge drafted for each.
  • 03
    Summarises the dayWhat came in, what's due, what was won — in one short message.
  • 04
    Never sends on its ownHuman approval is built in, not a setting you have to remember.
New enquiry · web formJess M. — exterior repaint, 3-bed lowset, wants a quote this month.
AI draftHi Jess, thanks for getting in touch! We can come out to measure up this week — would Thursday morning or Friday afternoon suit?
YouMake it Thursday 10am. Send.
Sent · follow-up set for WedLead moved to Contacted.
Why own it

Your leads are your business. Keep them.

The open, self-hosted alternative to renting an all-in-one marketing platform.

MoreLeadsNowTypical rented all-in-one
Where your data livesYour own database and hostingThe platform's servers
PricingNo per-seat feesMonthly, often per user or sub-account
LeavingNothing to leave — you already own itExport what they let you
AI messagingDrafts only — a person approvesOften auto-sends
Built forLocal businesses that need it simpleAgencies managing many accounts
Case studies

Running in a real business, every day

Harlequins Brazilian Jiu Jitsu · Forest Lake

From enquiry to the mat, in one system

Harlequins uses the same platform to run its front desk: every trial enquiry is tracked from first contact through to a signed-up member, and the paperwork goes out and comes back online.

Visit harlequinsbjj.com.au →

  • Lead pipeline from enquiry to member
  • Waiver & code of conduct signed online
  • Guardian signing for junior members
  • Club sign-up link and QR poster
  • Gradings and competitions tracked
  • Staff app that runs on a phone

Being built now

Two more studios at 200 Grand Avenue, Forest Lake — each on its own instance, configured for how that studio actually runs. Rolling out now.

IN BUILD

Shape 20 · Forest Lake

EMS training studio

  • Public site with trial booking
  • Health screen that blocks a booking until GP clearance is recorded
  • Bookings capped per 20-minute session
  • Lead follow-up cadence for new enquiries
IN BUILD

BFT · Forest Lake

Group training studio (franchise)

  • Local landing page with the class timetable
  • Pre-exercise screening before a first class
  • Class capacity enforced at booking
  • Same staff app, configured for the studio
Founding businesses

See it with your own business in it

We're working with a small number of local businesses first. Tell us a little about yours and we'll show you a demo built around it.

We use these details only to contact you about a demo. We don't share or sell them, and we'll delete them if you ask.

Thanks — we'll be in touch.